Writing

Armed with nothing but a 19-inch backpack each, my co-founder and I arrived in one of the most diverse cities in the world—Toronto. In June 2015, we'd decided to take the plunge and live a minimalist's life while running a startup. Both of us grew up in the UK....

Jarratt Isted
Writing

Taking feedback is an important part of being a good writer. So why do we sometimes take offense to it and how do we learn to take it onboard? It's so easy to take feedback on your writing personally. Especially if you're part of a startup or a small team....

Jarratt Isted
Writing

Most influencers get hundreds—maybe even thousands—of emails every week. There's a better way to grab the attention of an influencer. It doesn't involve them digging through their email inbox. I'm not saying email isn't a great way to get in contact with influencers. It worked for Alex at...

Jarratt Isted
Writing

Fact: Some of your readers learn best with images and video. It's time to start catering for your visual learners. When it comes to reading content, one thing I love to see is an appealing graphic. I'll happily admit I'm a visual learner, and sometimes you'll find me scrolling through...

Jarratt Isted
Writing

Content marketing isn't about writing mundane content just for SEO. It's about evoking wonder, curiosity, and sharing your opinion. Sadly, most content marketers don't think they can make their readers really feel anything, so they don't try. The amount of unemotional, disconnected content I see all over the web every...

Jarratt Isted
Writing

Looking to successful people for advice has always been a way for people to grow their skills and avoid mistakes. This can be seen in many different jobs and environments. Presidents often look towards Abraham Lincoln for inspiration. Startup founders read the work of Paul Graham for advice. Marketers all...

Jarratt Isted